Most restaurant QR menus are a print menu exported as a PDF. The diner scans, waits, and gets an A4 page shrunk onto a phone, which they then pinch and drag around while their table waits to order. It works, barely. It is also a wasted opportunity, because a menu on a...
The property brochure is one of the last documents in estate agency still sent as a PDF attachment. A buyer registers interest, receives a file, opens it on their phone, cannot read the floor plan, and closes it. The information is fine. The delivery is thirty years...
Putting a magazine behind a paywall sounds like a technical job. It is mostly an editorial one, because the decision that matters is not how to lock the issue but what to leave open. Publications that lock everything find the paywall works exactly as designed and the...
Most organisations have somewhere that handbooks, policies, procedures and forms are kept. Most of those places are quietly ignored, and staff email a colleague instead. The reasons are consistent, and neither is a technology problem in the way people assume. Why...
A school produces a surprising amount of published material: a prospectus, termly newsletters, policy documents, a yearbook, concert and play programmes, curriculum guides. Most of it ends up as PDFs scattered across a website, opened rarely and found by accident....
