Putting a magazine behind a paywall sounds like a technical job. It is mostly an editorial one, because the decision that matters is not how to lock the issue but what to leave open. Publications that lock everything find the paywall works exactly as designed and the...
The standard B2B whitepaper setup is a landing page, a form with six fields, and a PDF that arrives by email twenty minutes later. It converts badly, and the usual response is to rewrite the landing page. The landing page is rarely the problem. The gate placement is....
Most organisations have somewhere that handbooks, policies, procedures and forms are kept. Most of those places are quietly ignored, and staff email a colleague instead. The reasons are consistent, and neither is a technology problem in the way people assume. Why...
A school produces a surprising amount of published material: a prospectus, termly newsletters, policy documents, a yearbook, concert and play programmes, curriculum guides. Most of it ends up as PDFs scattered across a website, opened rarely and found by accident....
Search for a WordPress PDF viewer and you get lists of plugins with feature tables. The tables rarely help, because the plugins are not competing at the same job. Choosing well means working out which job you have first. This is a decision guide rather than a ranking....
